The Narvik brand

Through a clear brand platform, visual identity and joint communication, we will together build a stronger and more recognizable region, both nationally and internationally. The brand has been developed as part of the work with the Masterplan for Narvik as a destination and will function as a tool for the entire region. The goal is to create a comprehensive and professional profiling of the Narvik region across business, tourism, municipalities, academia, volunteering, culture and events.

Why is the brand important?

The Narvik region is facing great opportunities in the years to come. With increased international attention, new direct routes, major events and the 2029 Alpine World Ski Championships, it is becoming increasingly important to appear clear, united and professional. A strong and consistent brand contributes to:

• Increased visibility and recognition
• Stronger attractiveness and competitiveness
• Increased desire to live, desire to visit and desire to invest
• Better interaction and common direction
• clearer communication of the region's identity and strengths

By using the same visual identity and the same brand elements, we can together strengthen the history of the Narvik region.

Design manual and toolbox

To make it easier to use the Narvik brand, a digital design manual has been developed with guidelines, tools and resources that can be used by anyone who communicates the Narvik region. The design manual describes how the visual identity should be used and contains, among other things: logo, colors, typography, graphic elements, image style, brand platform, PowerPoint templates, ad examples etc.

The goal is to make it easier for businesses and organizations to communicate professionally and at the same time contribute to a more comprehensive profiling of the region.

A brand for the entire region

The Narvik brand has not only been developed for tourism, but for the entire region. It should be able to be used by municipalities, businesses, educational environments, cultural actors, clubs and associations and others who want to contribute to strengthening the Narvik region's identity and attractiveness.

Visit Narvik works actively with the implementation of the brand in the local community and in the business community, including through pilot projects, advice and the development of new tools and promotional materials.

Explore the design manual

In the digital design manual, you will find guidelines, tools and downloadable resources that will help you use the Narvik brand in a correct and professional way.

The Design Bank

Templates and correct files can be found as downloadable elements in this design manual. For questions about the profile and how it should be used, contact the profile manager at Visit Narvik.

Together, we are building a stronger and clearer region.