Seks personer i vernevest og hjelm står på en fjellrygg og ser mot en høy kommunikasjonsmast og bygg.

Insight and development

Insights, analyses and strategies provide us with the basis for developing the Narvik region as an attractive, responsible and sustainable destination.

To develop a destination in the right direction, we need knowledge about the market, the local community, the industry and our guests. Here we gather analyses, strategies, plans, surveys and development projects that form the basis for the work on sustainable destination development in the Narvik region.

The goal is to work as transparently as possible by making the knowledge base available, showing what we base our decisions on, and highlighting how insights are translated into action in the work on the destinations of the future.

Et høyt veiskilt med mange gule piler som viser bynavn og avstander, plassert på en sokkel i en park.

Analyses, reports and knowledge base that provide insight into the development of tourism, value creation, ripple effects and risk in the Narvik region.

En skikjører med ryggsekk og ski på ryggen står på en snødekt fjelltopp med sol over fjord og fjell.

Master plan, action plans and strategies that show direction, priorities and measures for the development of the Narvik region as a destination.

Skikjører med hjelm og staver svinger i bratt puddersnø i Narvikfjellet, med fjord og snødekte fjell under rosa himmel.

Guidelines for responsible marketing, use of AI and practices that support a transparent and sustainable development of the destination.