En person står på en fjellrygg i Efjord og ser utover landskapet av fjord med øyer og fjell badet i midnattsolen
Michael Ulriksen

Together for the destination

Through the Destination Management, we gather industry, municipalities and other actors around common priorities for the development of the Narvik region as a sustainable destination.

Sustainable destination development requires collaboration across industry, municipalities, local communities and other actors that influence the development of the destination. No one can do the job alone. When Visit Narvik asked member companies and employees which of the UN's Sustainable Development Goals are most important in the work with tourism development in the Narvik region, Sustainable Development Goal 17 – Cooperation to achieve the goals – was ranked highest.

This corresponds well with the need that both the industry and the municipalities have pointed out: a clearer and more coordinated collaboration on the development of the destination. On this basis, Visit Narvik has worked to establish the Destination Management in the Narvik region.

Purpose

The purpose of the destination management in the Narvik region is to ensure a coordinated, strategic and sustainable development of tourism in the Narvik region. The goal is to balance consideration for guests, nature, local communities and industry, and contribute to long-term value creation and local anchoring.

Mandate

The destination management is responsible for:

  • Develop and follow up strategies for the Narvik region as a sustainable destination
  • Coordinate initiatives between the tourism industry, municipalities and other relevant actors
  • Ensure the implementation of measures in line with the common tourism strategy, including achieving and maintaining the Sustainable Destination label
  • Be a key consultative body in matters that affect tourism and sustainable development in the region
The destination management includes the following municipalities:
  • Narvik municipality
  • Evenes municipality
  • Gratangen municipality
  • Lavangen municipality
Chair, deputy chair and secretariat
  • Leader: Ragnar Norum, general manager of Forte Narvik and chairman of the board of Visit Narvik
  • Deputy chairman: Karin Eriksen, Municipal Director of Lavangen Municipality
  • Secretariat: June Berg-Sollund and Ann-Hege Lund, Visit Narvik
Meeting dates and minutes