Guidelines and responsible practices

Visit Narvik wants to contribute to an open, credible and responsible development of the Narvik region as a destination. This means, among other things, that we must be aware of how we market the region, what expectations we create among guests, and how we use new tools and technology.

On this page, you will find guidelines for responsible marketing and the use of artificial intelligence. The guidelines will contribute to clear principles, more transparent practices and better decisions in the work of developing and communicating the Narvik region as an attractive, responsible and sustainable destination.

Handbook for responsible marketing

• Responsible marketing is about having a conscious relationship with who you invite, what you invite to and how we want guests to behave. It is important to balance between inspiration and information.
• Responsible marketing means providing a realistic picture of the destination and the offers available, and not creating unrealistic expectations among tourists and visitors.
• In all communication about the destination, the destination company, tourism companies and tourism operators must take into account environmental, social and economic conditions. Responsible marketing is a transparent way to communicate your destination. Key values are authentic, responsible and quality.
• Responsible marketing helps to ensure sustainable development of the Narvik region as a destination, strengthens its attractiveness and competitiveness in the long term, and increases awareness among tourists and visitors of the importance of responsible behavior and sustainable environmental measures.
• See guidelines in our Responsible Marketing Handbook

Guidelines for the use of AI

We have created guidelines to ensure that Visit Narvik uses artificial intelligence (AI) in a responsible, ethical and transparent manner. They must protect privacy, avoid bias, ensure security, and promote transparency and accountability. The guidelines are also intended to ensure that the use of AI is honest and authentic, and that employees have the necessary expertise. Overall, the guidelines will help Visit Narvik use AI in line with the company's values and ethical principles. (This summary is generated by Copilot).

We use artificial intelligence to support the development of content on our website, including tour descriptions and inspirational texts

The guidelines can be read in their entirety here: Guidelines for the use of artificial intelligence