Business strategy Visit Narvik

The business strategy describes how Visit Narvik as a company will rig the organization, resources and work to help fulfill measures in the activity plan, action plans and other strategies and plans for the Narvik region as a destination.

Activity plan for Visit Narvik

The Activity Plan 2026 describes how Visit Narvik will follow up strategies and plans through specific activities in 2026, including in marketing, hosting, member work, insight, expertise, collaboration and development projects.

Strategic business plan for Narvik

The Strategic Business Plan for Narvik 2026-2030 points out tourism as an important focus area for further business and social development in the municipality. Tourism must contribute to value creation and jobs, but also to increased attractiveness, the desire to live and the development of good local communities. The plan highlights the importance of further developing Narvik as a year-round tourism destination, based on strong experiences, attraction development and further investments in products, expertise and infrastructure.

En skikjører med ryggsekk og ski på ryggen står på en snødekt fjelltopp med sol over fjord og fjell.

Mikael af Ekenstam/Visit Narvik

Plans and priorities

Insights, plans, and strategies provide direction for how we develop the Narvik region as a responsible and sustainable destination.

Masterplan and Visit Narvik's internal work

To develop a destination in the right direction, we need knowledge, clear priorities and long-term plans. On this page you will find, among other things, the Master Plan for the Narvik Region as a Destination, Action Plan for Sustainable Destination Development, Visit Narvik's Business Strategy and Annual Activity Plan.

The goal is to make the knowledge and decision-making basis available, and show how insights are translated into strategic direction, priorities and concrete measures for the destinations of the future.

Master plan for the Narvik region as a destination: The Master Plan for the Narvik Region as a Destination describes the direction, goals and prioritised measures for the development of the Narvik Region as a destination towards 2035, with an emphasis on year-round development, increased value creation, stronger interaction and sustainable growth.
Action plan for sustainable destination development: The Action Plan for Sustainable Destination Development describes measures, responsibilities and priorities for how the Narvik region will work systematically with visitor management, year-round tourism, skills development, marketing and cooperation in the period 2024–2027
Business strategy Visit Narvik: The business strategy describes how Visit Narvik as a company will rig the organization, resources and work to help fulfill measures in the activity plan, action plans and other strategies and plans for the Narvik region as a destination.
Activity plan for Visit Narvik: The Activity Plan 2026 describes how Visit Narvik will follow up strategies and plans through specific activities in 2026, including in marketing, hosting, member work, insight, expertise, collaboration and development projects.
Strategic business plan for Narvik: The Strategic Business Plan for Narvik 2026-2030 points out tourism as an important focus area for further business and social development in the municipality. Tourism must contribute to value creation and jobs, but also to increased attractiveness, the desire to live and the development of good local communities. The plan highlights the importance of further developing Narvik as a year-round tourism destination, based on strong experiences, attraction development and further investments in products, expertise and infrastructure.