Tourism Analysis for the Narvik Region
The analysis of tourism in the Narvik region is a value creation and ripple effect analysis that Menon Economics has carried out on behalf of Visit Narvik in 2022.
The purpose of the report is to analyze the consumption of visitors, the importance of the local market and the production of tourism. We compile a number of sources and methods to provide the best possible overview of the importance of tourism for local value creation and employment in the Narvik region.
The analysis is here (only in Norwegian): Ringvirkningsanalyse av alpin VM
Ripple Effect Analysis of FIS Alpine Ski World Cup in Narvik
On behalf of Visit Narvik, Menon Economics, in collaboration with Professor Kåre Sandvik, has carried out a ripple effect analysis of FIS Alpine Ski World Cup in Narvik. The analysis from 2022 goes further than just assessing economic ripple effects by also describing the socio-economic utility of the FIS Alpine Ski World Cup as a common good for the population. Furthermore, we have analyzed the reputational and marketing effects of the event and what it could mean in particular for the tourism industry. The report highlights the positive effects of FIS Alpine Ski World Cup not only for Narvik, but also the rest of Northern Norway as well as Norway.
The report can be read here (only in Norwegian): Rapport/Analyse av reiselivet i Narvikregionen
Destination Analyses
Menon has conducted Destination Analyses for various regions in Norway, including the two destination analyses for Nordland and Northern Norway.
Additionally, mini-analyses have been prepared to showcase key figures for the tourism industry in six travel regions within Nordland: Helgeland, Bodø, Salten, Lofoten, Vesterålen, and Narvik/Evenes.The analyses are only available in Norwegian.
The destination analysis for Nordland incl. mini analyses for the regions can be read here: Destinasjonsanalyse Nordland
(mini analysis for Narvik/Evenes see page 52):
The analysis for Northern Norway the regions can be read here: Destinasjonsanalyse Nord-Norge
Risk and Vulnerability Analysis for the Tourism Industry in the Narvik Region
The landscape of our destination is diverse and consists of mountains, fjords, coastal areas, valleys, glaciers, as well as forests and low-lying, gently rolling terrain. Much of the tourism activity takes place in nature and is therefore exposed to risks. The popularity of backcountry skiing and mountain touring is increasing, and since accidents do happen, it is important to be proactive.
Visit Narvik has therefore prepared a simplified risk and vulnerability analysis (ROS) based on the unique characteristics of our destination and seasonal variations. The analysis includes an assessment of the likelihood and consequences of various risks. We are now sharing this in several relevant channels and encourage tourism businesses and municipalities to do the same.
You can find the ROS analysis for tourism in the Narvik region here: ROS analysis for tourism in the Narvik region.
Please note, the analysis is in Norwegian language only.