Arctic Kids

Strategies

Visit Narvik's strategy 2030

  • Visit Narviks vision is "Best of the Arctic". We would like to offer the best Arctic experiences to our preferred customers.
  • Our main goal is to increase the value creation in the entire region, with sub-goals of growth in the number of year-round jobs as well as new establishments in the tourism industry.
  • Our focus areas are marketing, attraction development and packaging, distribution and sales, and competence development.
  • Visit Narvik's purpose is, through joint measures, to contribute to the sustainable growth and development of the experience industry in the Narvik region.
     

Master plan for Narvik as a destination

Narvik as a destination has structured the development of the tourism industry through Master Plans since 2003. The initial plans were implemented with measures in 2004 and evaluated in 2008/09, but at that time, the most costly measures in the revised plan were not funded. Following the aftermath of the COVID-19 pandemic, Narvik obtaining the status of a "Sustainable Destination," and the municipal merger in 2020, are the reasons for the revision of the Master Plan for the Narvik region. This revised Master Plan encompasses Narvik, Gratangen, Lavangen, and Bardu municipalities. Throughout the process of revising the plan, there has been a consistent approach of "transitioning from facilitation to harvesting." This is understood as recognizing the need for increased year-round traffic in the region's industry, and through the Master Plan, facilitating this within the framework of sustainable tourism development. The process of revising the Master Plan for the Narvik region has been inclusive, involving business actors, residents, and other stakeholders who have been consulted and provided input throughout the process.

Download the new Master plan: "Narvik 2035" .

Download the previous version of the Master plan from 2003.

Strategic Business Development Plan for Narvik and Ofoten 2018-2022

  • Narvik municipality has had a joint strategic business development plan with the municipalities in Ofoten since 2006.
  • Vision: A high-growth region with an attractive city.
  • Main goal: Creating new activity and industry that increases the number of employees and residents in the region.
  • Priority investment areas for Ofoten in the period 2018 - 2022 are:
    • Green transport, logistics and infrastructure
    • The Norwegian Armed Forces presence in Ofoten
    • Tourism
    • Aquaculture
    • Renewable energy/power

Internal guidelines

Guidelines for the Use of Artificial Intelligence
These guidelines are designed to ensure that Visit Narvik uses artificial intelligence (AI) in a responsible, ethical, and transparent way. They aim to protect privacy, prevent bias, ensure security, and promote openness and accountability. The guidelines also ensure that the use of AI is honest and authentic, and that employees have the necessary competence. Overall, the guidelines help Visit Narvik apply AI in line with the company’s values and ethical principles. (This summary was generated by Copilot).

We use artificial intelligence as a support tool in developing content for our website, including tour descriptions and inspiration texts.

See the full guidelines in our handbook via the link in the heading above.

Handbook for Responsible Marketing – Guidelines

  • Responsible marketing is about being conscious of who we invite, what we invite them to, and how we expect our guests to behave. It is important to strike a balance between inspiration and information.
  • Responsible marketing means presenting a realistic picture of the destination and the services offered, without creating unrealistic expectations among tourists and visitors.
  • In all communication about the destination, the destination management company, tourism businesses, and tourism stakeholders should consider environmental, social, and economic factors. Responsible marketing is a transparent way of communicating the destination. Key values are authenticity, responsibility, and quality.
  • Responsible marketing helps ensure the sustainable development of the Narvik region as a destination, strengthens its attractiveness and competitiveness in the long term, and raises awareness among tourists and visitors about the importance of responsible behavior and sustainable environmental practices.

See the full guidelines in our handbook via the link in the heading above.

Please note; The linked plans, reports and internal guidelines are only in Norwegian - we regret the inconvenience.