Narvik Region Summer Campaign 2025
In January 2025, the new season of 71° North – Team Edition kicked off, with large parts of the series filmed right here in our spectacular region. Across eight episodes in prime time, viewers were taken on an epic journey through our dramatic mountains, deep fjords, and unforgettable nature – all with millions of eyes watching.
This is a unique opportunity – and we want you on the team!
Visit Narvik is now launching the campaign "Experience Narvik Like the Contestants in 71° North", and we invite you as a partner business to join. Through a targeted digital marketing campaign, we will guide viewers from their TV screens to visitnarvik.com – and out into our region. The goal? More Norwegian guests, longer stays, and increased visibility for what you offer.
Why join?
- Get your business featured in the SELL phase of the campaign – aimed directly at a primed and inspired audience.
- You’ll receive: Dedicated ad space featuring your brand and marketing content
- Professional support from Visit Narvik for concept development
- Exposure in a national campaign with high engagement and low cost per click
How does it work?
The campaign has three phases – SHOW, TELL, and SELL – and you’ll participate in the final phase, designed to drive sales:
- You contribute a minimum of NOK 5,000, split 50/50 between your own ads and the main campaign
- We use Meta ads and potential keyword ads with clear, action-focused messaging to drive bookings
Target audience
We’re focusing on Norwegians seeking active and nature-based holiday experiences – from hiking, biking, and climbing to midnight sun adventures, culture, and history. The campaign is built on proven results from 71° North, our Stetind campaign, and insights from Northern Norway Tourism.
Join us in showcasing the very best of Narvik: just as the 71° North contestants experienced it.
Sign-up
Wednesday, May 14, 2025 To join, email [email protected].
uestions? Don’t hesitate to reach out!